The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Customer Review: Great Revelations
This book really makes you think. I am a small business owner, and when he explains about the technician turned business owner working himself to death, the manager dying a neat death and the entrpreneur dying an extravagant death, I almost couldn’t keep reading. It hit too close to home. It is followed by great tips on how to balance the three and how to look at your business as a franchise prototype, even if you are not going to franchise. How to implement systems that requires the LOWEST possible skillset instead of the highest, and much more. Very much an imortant read for anyone new in business or someone planning to start one up.

Customer Review: Repurchase of an old friend
I purchased two copies of this. One to give to a friend and one to replace my original which had become a victim of one of my wife’s cleaning campaigns.

I will get around to re-reading this in due course, but I have, over the years, referenced sections of it. A must read especially for anyone without small business experience contemplating such a venture.

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